[ Project ]
Case Studies
A collection of real-world projects showcasing design challenges, solutions, and outcomes.
[
October 6, 2024
]
The Design Overhaul That 20x'd Product Usage
How I turned a design bottleneck into an accelerator—taking product usage from 600 to 12,000 minutes/week.
[
October 6, 2024
]
The Design Overhaul That 20x'd Product Usage
How I turned a design bottleneck into an accelerator—taking product usage from 600 to 12,000 minutes/week.
[
September 5, 2025
]
Design to Code: Bringing Ideas to Life Without Losing Them in Translation
Taking end-to-end ownership of front-end delivery at Thena, from design to production. Moving from being a traditional designer to a Vibe coder.
[
September 5, 2025
]
Design to Code: Bringing Ideas to Life Without Losing Them in Translation
Taking end-to-end ownership of front-end delivery at Thena, from design to production. Moving from being a traditional designer to a Vibe coder.
[
November 14, 2025
]
Getting Users to First Value: Designing Thena's Onboarding Journey
How product design drove 40% activation and 50% conversion to paid.
[
November 14, 2025
]
Getting Users to First Value: Designing Thena's Onboarding Journey
How product design drove 40% activation and 50% conversion to paid.