Personal Branding for a Software Engineer's Portfolio

Taking end-to-end ownership of front-end delivery at Thena. From design to production.

Company

Thena, AI native B2B customer support platform

Role

Lead designer

Date published

February 5, 2025

Background & Goals

A software engineer wanted a portfolio that stood out in a competitive market. The objective was to design a website that not only showcased projects but also reflected the client’s personal brand and expertise.

Research & Inspiration

Analyzing competitor portfolios revealed that many lacked personality and storytelling. The strategy was to incorporate interactive elements, dynamic case studies, and a modern visual style to enhance engagement.

Design & Development

Using Framer, a visually engaging and interactive portfolio was created. The homepage featured a hero section with a personal introduction, animated project showcases, and a dark-mode aesthetic for a sleek look. A case study format was used to highlight problem-solving skills.

Results & User Engagement

Within a month, the portfolio saw a 60% increase in visitor engagement, with longer session durations and more inquiries from recruiters. The unique design helped the client stand out, leading to more job opportunities.

Final Thoughts

Personal branding through UI/UX design can make a significant impact. A well-crafted portfolio not only showcases work but also tells a compelling story that attracts the right audience.